MY WORKS AND PROJECTS
PROJECT 1 - MAJOR NEGOTIATED PROJECT (LEVEL 6)
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In Major Negotiated Project, I developed a transparency idea for a fast-fashion brand - Urban Outfitters. This idea is supported by the sustainable capsule collection, where each step from the supply chain is explained. The main goal of this project was to show how fast fashion brands could slow down by publishing their transparency. The project showcases skills such as analytical, planning, data collection, trend forecasting, and creativity skills.
PROJECT 2 - COMPETITION (FASHION COMMUNICATIONS DIGITAL PORTFOLIO AWARD - LEVEL 6)
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In this competition project, I created a marketing strategy, where I developed a further Major Negotiated Topic about transparency. This marketing strategy consists of the #transparencymatters campaign's idea, where the main goal is to promote the transparency idea of Urban Outfitters sustainable capsule collection. This project showcases skills such as creativity, time management and problem solving skills.
PROJECT 3 - REPORT AND DEVELOPMENTAL RESEARCH (LEVEL 6)
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In this report and developmental research, I studied the reality of ideal body shape in the athleisure wear market in more depth. In order to promote the real body shape, a marketing campaign with Ashley Graham was created for Sweaty Beatty. The main goal of this campaign is to encourage every woman that they are beautiful in every shape of the body. This project showcases skills such as data collection, problem solving, creativity and attention to details.
PROJECT 4 - RANGE PLAN BOOK (LEVEL 5)
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This project was my first touch in the buyer's role. During this project, I had an opportunity to learn more about trends forecasting, supply chain, technical pack, critical pack and range planning. The range plan was created for the H&M brand, where also I have an opportunity to learn about this brand in more depth. This project showcases skills such as creativity, trend forecasting, good understanding of colours, fabrics.
